A long-form email and email banner to advertise a $25 credit and free shipping offer for our lapsed buyer members. There were accompanying onsite banners as well.

New Member Stream is a campaign to onboard our new customers when they sign up with Gilt. On the left is our Day 0 Email, which gives customers a quick overview of the different features Gilt offers. Over the next week, new customers receive an email banner a day (on the right) on top of their regular noon Gilt email. Each banner advertises an exclusive feature of Gilt, and helps educate the customer on what it means to be a part of Gilt.

A top member’s invite-only Boutique access through email, shown on the left. This generated 350k, doubling it’s expected projection.

Bounceback credit initiative aimed at re-engaging lapsed Gilt buyers.